Episode 021 - $elling Building$ with Bob Knakal and Rod Santomassimo

Summary

In this episode, Drey and Tay host Bob Knakal and Rod Santomassimo, who share insights on their long-standing professional relationship, the importance of coaching in real estate, and the discipline required to succeed. They discuss their new book, $elling Building$, which emphasizes maximizing profits for brokers and investors. The conversation also touches on the evolving landscape of real estate, the impact of technology, and the necessity of maintaining authentic relationships in a digital age. 

Bob and Rod also underscore the importance of networking and building relationships in the real estate industry. They emphasize the need for personal interactions over technology, the significance of market presence, and the role of KPIs in driving success. The discussion also covers hiring practices focused on culture and fit, and they share insights on their ongoing partnership and future plans, culminating in the announcement of their upcoming book launch.

Details on $elling Building$: available for pre-order now on Amazon, book launch party in NYC on May 20! 

Takeaways

• Coaching adds significant value to a broker's career.
• Discipline is crucial for success in real estate.
• Knowing something doesn't guarantee action; implementation is key.
• The brokerage business is simple but requires consistent effort.
• The new generation of brokers will need to adapt to AI tools.
• Social interaction will remain essential despite technological advancements.
• Face-to-face interaction is irreplaceable.
• KPIs are essential for team performance.
• Granular data can provide a competitive edge.
• Building relationships requires common interests.
• Authenticity in communication is crucial.
• Focus on real life, not just real estate.
• Continuous innovation is key to staying relevant.

Chapters

00:00 The Origins of a "Bromance"
02:58 The Value of Coaching in Real Estate
06:00 Discipline and the Art of Doing
09:02 The Journey of $elling Building$
12:11 Navigating Economic Changes in Real Estate
18:07 The Future of Real Estate and Technology
24:38 Building Relationships Through Networking
27:41 The Importance of Market Presence
31:03 Hiring for Culture and Fit
33:31 Looking Ahead: Future of the Partnership
36:50 Book Launch and Final Thoughts

Chapters

• 0:00 The Origins of a "Bromance"
• 2:58 The Value of Coaching in Real Estate
• 6:00 Discipline and the Art of Doing
• 9:02 The Journey of $elling Building$
• 12:11 Navigating Economic Changes in Real Estate
• 18:07 The Future of Real Estate and Technology
• 24:38 Building Relationships Through Networking
• 27:41 The Importance of Market Presence
• 31:03 Hiring for Culture and Fit
• 33:31 Looking Ahead: Future of the Partnership
• 36:50 Book Launch and Final Thoughts